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Mrs Alison Bard

Postdoctoral: Diagnostic innovation and livestock (DIAL) PhD: Examining Motivational Interviewing, veterinary communication and the herd health advisory paradigm

Alison Bard’s PhD studies at the Bristol Vet School provided a detailed picture of the current advisory and communication strategies employed by UK cattle veterinarians in the pursuit and enactment of change. She also examined the feasibility of Motivational Interviewing, a communication methodology used widely in the medical sciences, applied in this context.

Having completed her PhD, Alison is now a research associate working within Bristol’s AMR Force pursuing her passion for understanding the complexities of veterinarian and farmer behaviours. As part of an interdisciplinary team, she is exploring the conditions needed to achieve improved veterinary diagnostic practices and treatment decisions, in the pursuit of sensible and sustainable use of veterinary medicines.

Research keywords

  • Communication
  • Motivation
  • Behaviour change
  • Animal welfare
  • Animal health