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Publication - Dr Nikolaos Stylos

    How transport sightseeing experiences at an urban destination influence tourists’ future behavior

    Citation

    Stylos, N & Bigné, E, 2018, ‘How transport sightseeing experiences at an urban destination influence tourists’ future behavior’.

    Abstract

    This paper examines how tourists’ recent experiences while visiting a tourism destination (TD) may affect individuals’ future intentions, and specifically their electronic word-of-mouth (eWOM) communication of their experience and intention to revisit the destination. By adopting sightseeing city tours as a study context and using the Schema Theory, this study shows that perceived value of bus sightseeing experience (PVBSE) contributes to enriching the overall experience at the destination. A proposed and tested model shows that PVBSE partially mediates the relationship between tourist emotions and eWOM, and fully mediates the PVBSE - revisit intention relationship. Given the scarcity of research on urban bus-sightseeing tours, this study contributes, both theoretically and managerially, to a better understanding of its influence on tourists’ future behavior.

    Full details in the University publications repository